The Calgary Police Service have teamed-up with Mothers Against Drunk Driving (MADD) to nab more drunk drivers, and they need and want Calgarian’s help.
MADD says the campaign gives Canadians the opportunity to play a role in their own safety by assisting the police in intervening before a potentially deadly crash occurs.
Launched on October 8, Campaign 9-1-1 encourages citizens to phone police and report the licence plate of a presumed impaired driver. Additionally, road signs about getting caught while driving drunk will be installed at city entry points, along major traffic corridors and within communities throughout the city as a deterrent to would-be drunk drivers.
MADD reports impaired driving is the number one criminal cause of death in Canada and approximately 77,000 Canadians are victimized by impaired drivers annually.
Image Source: MADD