Thursday, December 10, 2009

Calgary's Centre City conducts late night behaviour research

We’ve always been told not to talk with strangers, but if you’re out-and-about late at night downtown this week don’t be surprised if some friendly researchers wearing a Speak Up t-shirt tries to strike-up a conversation.

According to Lorna Wallace, Project Manager with The City’s Centre City Implementation team, they will be conducting social behavioural marketing research in downtown late-night venues from 9:30 p.m. – 1:30 a.m. on December 10, 11, 12, 17, 18 & 19 to gain insight into how and why people act the way they do late at night.

“We want to learn about people's social behaviour after they leave a nightclub or bar and see if there’s anything that we can do as a community to mitigate social disorder and make the Centre City a safer, more enjoyable place to be at night,” said Wallace.

In a letter distributed to entertainment establishments in Calgary’s core, The City's Clean to the Core/Centre City Safety Impact Team, explains it's "initiative to study the Night Time Economy and Night Time Activity" research plan.

“We would greatly appreciate your support and ask that you would allow the street team to enter your venue(s) on those evenings for the purposes of this project. The team is identifiable by the “Speak Up” branded clothing that they will be wearing.

The street team seeks to engage patrons in conversations in bars in order to identify the nightlife issues that are of greatest importance to them. We hope to engage about 500 bar patrons per evening and we will use an iPhone application to record their feedback. This research will give us a very good idea about how people are feeling about safety, violence, and social disorder and also, most importantly, their feedback on how to address these issues. This process was similarly conducted in Edmonton, and provided valuable information for both bar owners and other stakeholders.

If you would you please pass this letter and information on to your staff and any stakeholders (Entertainment Establishment Operators) that you feel would benefit from knowing about this initiative.

Additionally, on Friday, Dec. 18th, a video will be shot for a made in Calgary version of a Save the Party – In the Street that was shot in Edmonton. This video will be a means for people to voice their opinions socialy to help combat social disorder.

What are your thoughts of Calgary’s Centre City at night? Do you feel safe?

No comments:

Post a Comment