Thursday, January 28, 2010

Senior citizens find their Snow Angels

The City of Calgary is hoping that the Snow Angels' 7th season proves to be the most successful yet – but it has a ways to go to surpass last year’s record breaker.

Snow Angels is a social marketing campaign run by Community and Neighbourhood Services, Seniors Services Division, which recognizes the efforts of Calgarians who shovel snow and ice from their older adult neighbour’s walkways. Snow and ice can be a potential safety hazard for older adults who want to remain in their own homes and the Snow Angels campaign is one of the several strategies that the City of Calgary, Seniors Services Division, supports to help address this concern.

With about 23,000 older adults (Or 26 per cent of all older adults) living alone in 2006, the Snow Angels program is proving to be necessary. The City of Calgary’s 2009 Civic census stated there were 98,572 citizens over the age of 65 residing in Calgary - approximately 95 per cent of which are living in the community. This number is expected to increase as baby boomers age in the upcoming years.

Since this year’s campaign began on Dec. 1, 2009, The City has received almost 500 calls or letters from people recognizing their Snow Angels – half of last year’s total. To date, there have been 4,000 nominations received since the initial start of the campaign.

Each nominee receives a Snow Angels Pin and a chance to win a WestJet voucher.

“The profile of the Snow Angels campaign has increased significantly since its initial launch. We continue to a receive phone calls from a variety of municipalities who are interested in creating a similar program,” said Ross.

Currently, there are 14 Snow Angel programs across Canada – each one unique with some matching volunteers to people in need.

For more information please visit or call 3-1-1.

Video with The City’s Anna Ross who works with the Seniors Services Division, and Elena Tzanco with her Snow Angel, Mike Myroniuk.

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