Friday, February 19, 2010

City of Calgary rewards responsible pet owners

The City of Calgary’s Animal & Bylaw Services business unit will be launching a reward program to thank Calgary’s pet owners for licensing their cats and dogs.

Starting in early March, local pet owners will receive an I Heart My Pet reward card which will help licensed pet owners save money on a variety of pet and non-pet related products and services.

"For Calgarians, this is an additional reward for being a licensed responsible pet owner,” says Bill Bruce, Director of Animal & Bylaw Services.

"By using the I Heart My Pet card just a couple of times, you could recoup the cost of your pet licensing fees."

More than 90% of dogs and 45% of cats residing in the city are licensed, making Calgary a leader in North America. As a result, Calgary also has the highest return-to-owner and lowest pet euthanasia rates on the continent.

The I Heart My Pet cards will be mailed out to licensed pet owners along with their annual pet renewal notice beginning in March and continuing throughout the year. Calgarians who currently have a free six-month pet licence will receive their I Heart My Pet rewards card when they renew their pet’s licence.

For those pet owners who don’t want to wait to get their rewards card with their annual renewal notice, cards can also be picked up in person at the Animal Services Centre (2201 Portland Street S.E.) between 10 a.m. and 7 p.m. Monday-Friday, or between 10 a.m. and 4 p.m. Saturday-Sunday (excluding statutory holidays).

For more details about the rewards program, visit The website lists the 22 current program partners (as well as new merchants to be added in the future). The site also has information about responsible pet ownership and special promotions. I Heart My Pet rewards cards are valid until December 31, 2011.

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