Wednesday, August 4, 2010

Father and daughter team-up for safety message

Brent and Ashley Reid at the traffic safety photo shoot

A popular safety campaign featuring children of Roads and Water Services employees is being resurrected in 2010.


The ads, which show kids with text that reads, “Please slow down, my dad (or mom or grandpa) works here,” are running this summer to remind drivers to slow down as they drive past City construction sites.

On any given day speeding vehicles come perilously close to City workers as they ply their trades on Calgary roads.

“I wanted to participate so parents can go home at night and tuck their kids into bed,” says Ashley Reid, whose one of the young faces of the campaign and whose father Brent works in Water Services.

The initial campaign ran in 2004-05, and its impact was dramatic – no deaths on City construction sites that year.

Brent’s worked on road construction sites for the past 16 years and knows the dangers workers face.
When he saw the flyer asking City workers to take part in the campaign, he was happy to oblige.

“Most days, people just drive by like they don’t care,” said Brent, adding he has yet to see someone hit by a vehicle at a construction site, but he has seen vehicle vs. person accidents at intersections.

 “You Just don’t want to see that happen to a co-worker.”

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