Monday, June 20, 2011
Your chance to name Calgary Transit’s new electronic fare card
Recognizing the creative talent in our city, Calgary Transit today announced an exciting contest to name its new electronic fare card which will be launched in June 2012.
The electronic fare card or “smart card” will provide Calgarians with a new, more convenient way of purchasing and paying their transit fare. Customers will be able to load their card online with cash, rides or monthly passes.
Payment will be as simple as tapping their card at a reader on buses and CTrain stations instead of having to deal with ticket books, monthly passes or digging for change.
In future, the electronic fare card could be used for a number of City services.
If you have a great idea for the name of the new card, visit www.calgarytransit.com/nameit.
Your best bet would be not to limit it to a Calgary Transit theme as this card could be expanded for other City services in the future.
Submissions will be accepted from 9:00 a.m. Monday, June 20 to Sunday, July 3 at midnight.
On July 4 and 5, a committee of representatives from The City of Calgary and Calgary Transit will select the top three submissions. Calgarians will then be asked to vote on these three names on July 6 and 7.
The winner will be announced after July 8.
The winner will be awarded six months of free transit and all entrants who submit a name will also be entered into a draw for a chance to win one of 10 prizes of one free month of transit.
For more information on the contest and terms and conditions, please visit www.calgarytransit.com/nameit/rules.html.
For information on the electronic fare collection system, please visit www.calgarytransit.com/html/electronic_fare.html.