Tuesday, June 26, 2012

City of Calgary launches New City Centre Wayfinding Program

The City of Calgary’s new wayfinding program, an integrated signage system, helps people easily locate City Centre points of interest and enhances people's confidence to venture out and explore more of the city.

“It’s really exciting to launch this first phase of the wayfinding program for our City Centre as it will provide Calgarians and our visitors with new tools that will help them experience the best of our city,” says Rollin Stanley, General Manager of Planning Development and Assessment. “The wayfinding signage informs people with a common look, language and logic that highlights the many different attractions and points of interest in our City Centre, and will benefit anyone who lives, works or plays in this dynamic area of Calgary."

The wayfinding program includes a family of signs, maps and information panels that address the needs of pedestrians and transit users. This summer, more than 135 wayfinding signs will be installed throughout the City Centre that tell people where they are and what's around them.

Many of the new signs are being installed at the start of the summer visitor season to support the increased number of tourists for the Stampede Centennial, 2012 Cultural Capital festivities and the many other summer events and festivals. Initially, wayfinding signage will be installed in key areas around City Hall, Stephen Avenue Walk, Stampede Park and 7th Avenue CTrain stations to show what is easy to get to by foot or transit. Additional signs will be installed throughout the City Centre, from 17th Avenue north to the Bow River, this summer and into the fall.

The wayfinding program is primarily being funded through the Downtown Improvement and Beltline Community Investment Funds. These funds are generated through downtown licensing fees and developer bonusing contributions and are intended to be used for public realm improvements projects such as this program.

To support the longer-term sustainability of the wayfinding program, the Calgary Hotel Association has entered into a $75,000 sponsorship agreement distributed over 5 years with The City of Calgary to help pay for the maintenance and future content upgrades on the signage. The signage will also direct visitors to the mobile-friendly www.visitcalgary.com website, where they can discover more information about the different attractions and points of interest in the City Centre.

“The Calgary Hotel Association is very excited to partner with The City of Calgary on this project,” says Leanne Shaw-Brotherston, Chairman of the Board, Calgary Hotel Association. “It will provide great benefit to Calgarians and visitors so they can truly enjoy everything our city has to offer.”

About Calgary’s Centre City:
Calgary’s City Centre is an important area. Home to over 6,000 businesses, 34,000 Calgarians, over 55 attractions and points and interest, and hundreds of events and festivals - it’s the economic, cultural and social hub of our city.

In 2007, Calgary’s City Council approved The Centre City Plan, a comprehensive and strategic long-term vision for the future of our Centre City. Since then, The City and its many partners have made a significant investment to implement the Plan and achieve its vision of a livable, thriving and caring core.
Calgary’s City Centre includes the Beltline, Chinatown, Downtown, East Village, Eau Claire, Stampede Park and Downtown West.

For more information, please visit calgary.ca/centrecity

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