Wednesday, August 15, 2012

Search-based turns one year today

DYK? Mobile visits to have more than tripled in the past year.
Mobile users visited The City's website 184,000 times in July, 2012.
Happy birthday to you...

A year ago today, the new was launched.

After almost two years of planning, designing and co-ordinating efforts across the organization, The City unveiled an innovative search-based concept to better serve citizens.

Calgarians wanted a site where they could find information quickly and access online services to complete transactions.

The previous site was static and designed around our corporate structure which made it difficult for users to know where to find information.

Following extensive research and feedback from citizens and employees, we took what some felt was a chance, and designed a search-centric website.

“The success of was a result of City administration’s leadership and inclusion of a diversity of skills and individuals with a common goal to create a renewed citizen centric web site,” says Todd Bassett, Manager, Web & Information Security & Privacy.

It took a lot of employees working together to move towards being the 'channel of choice' for citizens when looking to access our information and services.

The new functionality on includes access to several City services, an events calendar, a public engagement listing and an interactive map function where users can search for information within a geographic area of their choice.

Going forward we'll be implementing the ability for users to access multiple City services with only one username and password.

“Since the launch there is a continued effort to improve the online experience for citizens and businesses by offering easy access to more City services, information and mobile applications,” adds Todd.

The City recently added an online satisfaction tool and the option for citizens to provide us with feedback.

“Our focus now is to monitor feedback from our users so we can continually optimize content and develop functionality in order to provide a positive experience for citizens and businesses accessing City information and services,” says Paul Taylor with Customer Service & Communications.

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