Friday, April 19, 2013

City reaches social media milestone at 50,000 Twitter followers

The City of Calgary reached a social media milestone this week, crossing the 50,000 follower mark on Twitter.

The City also has the most followers of any municipality in Canada, with more than larger cities including Toronto. @CityofCalgary is also ranked in the top five most popular Twitter accounts in Calgary, which include Jan Arden and the Calgary Flames.

Since 2009 when The City actively began using T witter, @CityofCalgary has been used to connect with citizens on topics ranging from road closures and water main breaks to employment opportunities and community engagement sessions.

 “Through Twitter The City is able to directly communicate with over 50,000 Calgarians and their networks on social media,” said Jacob George, acting director of Customer Service & Communication. “Not only are we communicating with them but citizens are encouraged to directly engage with us through social media as well.”

Connecting directly to citizens is a top priority for the social media team which strives to be responsive to citizens and concerns. Using Twitter The City has live tweeted City events and hosted question and answer sessions to directly interact with citizens as well.

Twitter is one of a network of social media channels at The City including a Facebook page, with over 11, 000 likes, a YouTube channel with over 1,200 videos and 800,000 views and the Calgary City News Blog which is produced by communicators from business units across The City.

For more information on The City’s social media channels visit calgary.ca/socialmedia

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