On June 18, 2013 Village Square Leisure Centre located in NE Calgary joined in with thousands of people around the world to offer The World’s Largest Swimming Lesson™. In an attempt to break a Guinness World Record™ and to spread the word that Swimming Lessons Save Lives™.
Drowning is a serious problem. Globally, an estimated one million people drown every year. The World Health Organization reports that drowning is the third leading cause of unintentional death in children and youth.
In Canada, drowning is the #1 cause of unintentional injury deaths among children ages 1 – 4 and the second leading cause of preventable death for children under 10 years of age.
The City of Calgary Recreation’s goal is to keep children safe, teach them a necessary life skill and provide a variety of swimming lessons for all ages and capabilities.
“Events such as this really drive home the message to people about how important swim lessons can be”, says Jarret Hoebers, manager with The City of Calgary Recreation.
The 2012 Worlds Largest Swimming Lesson event set a new Guinness World Record™ for the largest simultaneous swimming lesson ever conducted when more than 24,800 kids and youths representing 16 countries on 5 continents participated last June. Television, newspaper and online coverage of the event generated more than 29 million impressions sending the Swimming Lessons Save Lives™ message to millions more.
Village Square Leisure Centre had over 70 participants in the swim lesson on June 18, 2013 at 9:00am MST. With everyone’s help, someday soon, families will recognize that teaching our children how to swim is as fundamental to their safety as bike helmets and car seats.
For more information on a wide variety of swim lesson opportunities available visit calgary.ca/recreation.