Tuesday, April 1, 2014

City’s latest communication channel appeels to all Calgarians

The City of Calgary uses multiple channels to communicate with Calgarians. Calgary.ca, receives an average 20 million visits annually. This very blog had more than 1.8 million visits in 2013, and Calgary leads all Canadian municipalities in terms of social media reach with nearly 100K followers on Twitter and 29K Facebook fans.

However, these digital channels do not reach all Calgarians.  To fill this gap, on April 1, 2014, The City signed a partnership deal to put City messages on stickers on all bananas sold in Calgary.

“Research shows that all Calgarians buy groceries and bananas are a must on everyone’s shopping list.” says Cindy Pickett, Communications Director for the City.

“We’ve tried various non-digital channels, but by far (bananas) are the most appeeling to us” added Jacob George, Manager of Corporate Marketing. "Our hope is to connect with Calgarians, one byte at a time."

The City's marketing team hopes to bring this tactic to fruition following approval by Council later this month.

The initial pilot doesn't include organic bananas but The City hopes to expand the program in the fall.


  1. Unlike most, I don't eat bananas. Could you also please expand this new-fangled service to avocado stickers, please?

  2. I always knew you guys were bananas :()