“Research shows that all Calgarians buy groceries and bananas are a must on everyone’s shopping list.” says Cindy Pickett, Communications Director for the City.
“We’ve tried various non-digital channels, but by far (bananas) are the most appeeling to us” added Jacob George, Manager of Corporate Marketing. "Our hope is to connect with Calgarians, one byte at a time."
The City's marketing team hopes to bring this tactic to fruition following approval by Council later this month.
The initial pilot doesn't include organic bananas but The City hopes to expand the program in the fall.