Wednesday, August 11, 2010

Be a Rewarded Pet Owner with "I Heart My Pet"

What do pet service providers have in common with cycle shops and adventure tours; hotels and restaurants; hobby stores and hair salons; tire specialists and junk removal companies? These varied merchants have all partnered with The City of Calgary Animal & Bylaw Services to provide discounts to licensed pet owners through the “I Heart My Pet” licensing rewards program.

“In March 2010 we launched the “I Heart My Pet” rewards program to thank the thousands of Calgarians who annually license their pets,” says Bill Bruce, director of Animal & Bylaw Services. “This rewards card is a way for pet owners to recoup the cost of their licensing fees through savings and services offered by our generous partnering merchants.”

The “I Heart My Pet” licensing rewards card is just one of the many advantages that over 90% of the dog owners in Calgary and 48% of the cat owners receive as a result of their pet being licensed.

The real value is that a pet licence helps Animal & Bylaw Services reunite lost pets with their owners. This peace of mind costs $31 a year for a spayed or neutered dog and $10 per year for a spayed or neutered cat.

Every month until the end of February 2011, “I Heart My Pet” rewards cards are being mailed out to cat and dog owners with their pet’s yearly licensing renewal forms. If pet owners want to receive their rewards card earlier, they can visit the Animal Services Centre at 2201 Portland Street SE between 10 a.m. and 7 p.m. Monday to Friday or 10 a.m. to 4 p.m. on weekends to pick up their card and start saving immediately. The Animal Services Centre is closed on statutory holidays.

When Calgarians purchase a new pet licence, they will immediately receive an “I Heart My Pet” rewards card.

All cats and dogs residing in Calgary must be licensed at three months of age. There is a $250 fine for having an unlicensed pet.

A pet can be licensed by calling 3-1-1, going online to or coming in person to the Animal Services Centre during business hours.

For more information on participating vendors please visit

Previous blog post : City of Calgary rewards responsible pet owners

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